May 29, 2023: Mahindra & Mahindra Farm Equipment Sector (FES), a part of the Mahindra Group, has introduced a special door-to-door service campaign for its range of Rice Transplanters and the Combine Track Harvester in Odisha . Available from May 29 to June 10, the door-step service campaign aims to ensure peak performance of customers farm machinery for the upcoming season.

Mahindra’s door-step service campaign will be conducted through service delivery vans providing high end-to-end service and spares support, based on analysing equipment health, while highlighting issues that require immediate action. Through the service campaign Mahindra will also assist customers with replacement and rectification of crucial parts like engines, transmissions etc., affordably at the customers door step.

Kairas Vakharia – Senior Vice President, Farm Machinery, M&M Ltd., “At Mahindra we aim to drive affordable and accessible services, beyond products, for easy implementation of farm mechanisation technologies in India, and Mahindra’s special door-to-door service campaign is one such initiative, to delight our customers in Odisha, a key state for paddy. Through this service, we want to ensure customer convenience by reducing their transit time significantly, while also ensuring optimal operation of their equipment, right before the crucial harvesting & sowing period. Having already received an encouraging response for our service so far, we will soon launch this initiative in other markets as well.”

Through Mahindra’s door step service campaign, customers can also pre-book appointments via a dedicated helpline number by calling 8888044448. Mahindra will also provide customers with best-in-class service through Mahindra’s dealer and authorised workshops across Odisha, through mechanics specially trained for this machinery, while also training operators in paddy nursery preparation and raising awareness around machine usability, safety & simple maintenance.

‘Made in India’ at Mahindra’s first exclusive farm machinery plant in Pithampur, Madhya Pradesh, both the Combine track harvester and Mahindra’s range of rice transplanters are based on technologies from Mitsubishi Mahindra Agricultural Machinery, Japan, Mahindra’s Centre for Excellence in the rice value chain. Both products offer world-class performance and operational ease, while also increasing potential grain yield, drudgery reduction, while saving on time and cost related to paddy farming.

About Mahindra FES

Driven by its purpose of ‘Transform Farming, Enrich Lives’ and as the world’s largest tractor manufacturer by volume, Mahindra’s Farm Equipment Sector has been consistently working towards meeting the changing needs of the agriculture sector. With a complete range of farm machinery products and solutions, under the Mahindra and Swaraj brand, (beyond tractors) with inputs and learnings from markets across the world, Mahindra has established three global technology Centers of Excellence, through acquisitions in the last decade. These centres allow Mahindra to bring back and adapt technologies relevant for the Indian market, by taking technologies used in large land holding farms around the world and making them affordable and accessible for the small land holding farmer for India and the world.

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room

Media contact information

Arthur Serrao         
Communications Mahindra Farm Equipment Sector          
Mahindra Farm Equipment Sector         
Email  - [email protected]    
Phone: +91 8828168630