| Genesis |
It has been found that agricultural productivity is a serious issue facing our nation and it is mainly due to the fact that farmers are not aware of various technological inputs, lack of agro-climatic focus, low yield and high expenditure.
To improve this situation and to further the value space it operated in, M & M has a new Customer Centric Value Proposition, “Farm Tech Prosperity” - “Brand Mahindra offers innovative farming technologies to increase productivity & enhance rural prosperity”.
To drive this new proposition, dealerships are to be transformed as “Samriddhi Centre”. |
| Concept |
| Transforming our dealerships to “Samriddhi Centres” consisting as the first step the following services for the farmer. |
| 1. Soil & Water testing labs |
Soil is analyzed for its PH, EC (Electrical Conductivity – Ion Exchange), TDS (Total Dissolved Salt), OC (Organic Carbon), Primary Nutrient’s (Nitrogen, Phosphorous & Potassium) and Secondary Nutrient’s status.
Water is analyzed for its PH, EC, TDS, Carbonate, Bicarbonate, Chloride etc. Based on the test results, crop suitable for the available soil and water, the quantum of nutrients to be applied for the prescribed crops with time and number of application are recommended. |
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